At a Glance
- Los Angeles County Metropolitan Transportation Authority (LACMTA)
- Project Location(s)
- Los Angeles, Seattle
LACMTA, the principal public transportation operating agency, as well as the regional transportation planning agency, for the County of Los Angeles, faced falling ridership and concerns over affordability and accessibility of its service. LACMTA wanted to explore options for increasing ridership, improving the customer experience, and better serving low-income and disadvantaged customers.
First, LTK conducted a peer agency review, including special analyses of business based universal pass programs (EcoPass) and low-income fare programs. Then, LTK conducted a detailed analysis of the 2014 fare change, including estimating the elasticity of ridership with respect to fares, and updated LACMTA’s version of LTK’s Fare Insight model. Now, LTK is analyzing the effects of future fare changes; for example, LTK examined scenarios for simplifying pricing for qualified individuals receiving reduced fares such as senior citizens, individuals with disabilities, and students. LTK also investigated creating premium fares and ways to increase off-peak ridership.
LTK continues to assist LACMTA address its ridership challenges and customer accessibility concerns by identifying alternative fare programs and structures and analyzing the ridership, revenue, and other issues that impact these programs/structures.